I help organizations build scalable businesses —
not just manage them.
Twenty years of building eCommerce organizations from the ground up. Strategy, systems, analytics, risk management, and the operational discipline to make growth sustainable.
"I build businesses by creating repeatable systems instead of relying on individual effort."
My approach has always been the same: understand the business deeply, design the right systems, measure what matters, and automate what can be automated — so that growth becomes structural rather than heroic. Organizations that rely on individual effort to sustain themselves are fragile. Organizations built on repeatable systems are durable.
I combine marketplace strategy, operational discipline, analytics, risk management, and organizational development to create the kind of growth that compounds over time — not growth that collapses the moment attention shifts elsewhere.
End-to-end marketplace strategy across Amazon, Walmart, Shopify, eBay, and DTC channels — from catalog architecture and pricing models to expansion strategy and long-term growth planning.
Scalable operating models with documented SOPs, quality systems, accountability frameworks, and repeatable processes that function without constant oversight.
Internal marketplace governance capabilities — investigation methodologies, appeal frameworks, risk scoring, and operational controls that protect high-value accounts over the long term.
Executive dashboards, business intelligence systems, and proprietary models that give leadership the visibility to make strategic decisions with confidence rather than intuition.
Custom software, workflow automation, and AI-assisted processes that reduce operational friction, improve visibility, and allow organizations to scale without proportional headcount growth.
Domestic and international teams — including virtual assistant organizations — with structured onboarding, performance management systems, and leadership frameworks designed for scale.
Architected organizations supporting hundreds of millions of marketplace products — replacing manual processes with scalable business systems across every operational function.
Developed a proprietary Marketplace Risk Assessment Framework years before Amazon introduced Account Health — evaluating platform dependency, compliance exposure, pricing pressure, competitive intensity, and long-term marketplace sustainability.
Built and led an internal Marketplace Account Defense organization — designing investigation methodologies, root cause analysis frameworks, appeal structures, and governance controls that protected high-volume accounts and resolved 50+ Amazon suspensions.
Scaled a vertically integrated manufacturing operation from startup to a mature organization of approximately 30 employees — designing the organizational structure, accountability systems, and operating model at every stage.
Built international recruiting and leadership organizations supporting global operations across Customer Service, Marketplace Operations, Production, and Administration.
Designed custom business architecture and AI-assisted workflows that significantly improved operational efficiency, executive visibility, and decision-support across multiple organizations.
Executive consulting on marketplace strategy, business architecture, manufacturing processes, automation, and long-term organizational growth.
Business systems, operational frameworks, technology modernization, and process engineering to improve efficiency and strategic clarity.
Marketplace strategy, operational transformation, analytics, and executive advisory services. Engagement conducted under NDA.
Governance, cloud modernization, stakeholder management, operational transformation, AI workflows, export control compliance, and large-scale technology leadership.
For a detailed overview of experience, capabilities, and career history, download the full resume.
Download Resume (PDF)I'm open to select advisory, consulting, and leadership opportunities with organizations serious about building scalable, durable businesses.